The new can is featured with premium silver color tone being highlighted by Japanese characters and completed with the unique smooth taste of the beer liquid that you would enjoy in every sip. This convenient can is suitable to accompany your celebration for every moments in life.

The premium appearance of the new can, with the highlight being the Japanese words printed on the can’s body and the smooth taste, meets all 3 Standards of Enjoyment of premium beer. This promises to be a great companion for every moment of enjoyment.

SAPPORO holds a passion to bring innovation to our product and experience offering. SAPPORO PREMIUM BEER 650ml can stands out to be our icon for this passion. The 650ml can’s design is inspired by the shape of the traditional beer tumbler.

Sapporo Premium 100 beer is a pioneering product aimed at the “smart drinking” style, with a youthful yet sophisticated appearance. The beer is made from 100% barley with moderate alcohol content of 3.5%. The difference of Sapporo Premium 100 is its unique, smooth taste.

With the delicate gold star appearance on the characteristic silver label, you will easily see Sapporo 330ml bottles at places frequented by connoisseurs. Above all, it is a wonderful beer, perfectly balanced with a smooth aftertaste ready for you to enjoy.

With strictly controlled quality according to Japanese standards, carefully selected ingredients & the most advanced technology – Sapporo Premium draft beer will bring you a masterpiece of beer, with a smooth and balanced aftertaste. Perfection comes in every moment.